Changing the connotations of ‘business’

Theirs is a cold, corporate world where money is king and little else matters. That’s the often-unfair reputation many businesses get, not because of their specific mandates or actions, but because of the unfortunate larger associations that come with “business” and “corporate.” There are many businesses in your community who...

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build your personal brand

LIFT helps teens develop their ‘brands’

In the teenage world, many don’t stop to think about how the decisions they make affect the person they are — or the person they want to be. Too many things are more important — earning social honours, being the captain of the volleyball team, getting an A on an...

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ethics compass

What is “ethical’ in this day and age?

It’s unethical. How many times have you been told this? Or the reverse — “act ethically.” These terms are thrown around to condemn or justify certain behaviours but what do they actually mean? And are they being used correctly? Calling slavery unethical is accurate, and many know this because society...

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